Recruiting for Christ

This is the third post in a series about ways that I have missed the mark as a pastor. It is a response to several articles about why young adults are leaving the church. You can begin here if you want some background to this current article.

I’m sorry for the way I deceive myself and others about the real reasons for evangelism. Honestly, my evangelism has a lot to do with recruiting people to share the burden of ministry with their time, talent and treasures.

I am an introverted Lutheran of Scandinavian and German descent. Evangelism is not something I do eagerly. Or often. I just can’t seem to engage a stranger in a discussion about something as deeply personal as faith. And yet Jesus commands his disciples to go and make more disciples. (Matthew 28)

The way that I’ve done this over the years is to adopt a Field of Dreams approach to evangelism: Build it and they will come. I have focused my time on developing inspiring worship, engaging classes and programs, and fun fellowship activities. Then I employ “bridge events” that encourage congregation members to invite friends to “come and see” in the hope that they will want to become a part of the congregation.

I have begun to see that this type of evangelism is all about recruiting people to become members of the congregation (see yesterday’s post When Faithful Looks Like Me). The true reasons for my congregation’s evangelical efforts are revealed when we speak with muted hope about prospective new people who will help us do the work and support the congregation’s programs with financial gifts. Now there is nothing wrong with inviting people to invest their time and treasures in ministry. The underlying hope, however,  is that someone will take my place, do my work and pay my share. We want more people involved so we don’t have to do as much.

It’s taken me 20 years to see it but my approach to evangelism creates an addictive cycle: I create programs and worship designed to get people to join the church. More people in the pews equals more money in the offering plate. More money the plate means more resources to hire staff and create new programs and better worship. Investing in programs and worship draws more people. It just keeps going.

  If another organization invited me to join them with thinly-veiled promises of fellowship and fun and then expected me to joyfully hand over two or more hours every week and a percentage of my paycheck for the rest of my life I would be very suspicious. Yet here I am doing that very thing.

So how do I keep Jesus’ command to make disciples without selfish, ulterior motives? What does evangelism look like in a church that isn’t trying to fill the pews and offering plates? Is it even possible?

My gut instinct is that evangelism has to do with showing people, with my words and actions, how close the kingdom of God is to this life. It’s about caring for people without regard to getting something in return. It’s more about the way I live than about where I belong. In fact, it actually begins to look like ministry and service, not recruiting.